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Sales organization is a form of organization that there is no form, Why? Because sales organization is a dynamic, easily changed according to needs, market demands and competitive pressure.

Some keywords in the success of the sales organization is the presence in the cultural ethos, namely NEED FOR CHANGE, with the ability and skill in receiving the Vision. From that principle, in order to be in line with current demands of the situation, I describe 10 key to success to running the sales organization, as follows:

First, Take a decision based on "Values". It is very important because values are the means of binding and control of each activity must be based on the values .

Second, Have a "Mission" based on the shared view. This is important, because each of the vision and mission developed and agreed upon as a very strong capital base. Since each product and organizational activities belong together, so it will create a spirit of ownership and involvement early as the key to the success of the working group, and the company as a whole.

Third, Give spirit to always persevere. Giving spirit likened to supporters at a match. Although not necessarily get the incentive, but the sense of community and moral support is a pretty effective motivator tool for the sales world.

Fourth, Give a reward for achievement, and risk takers. Reward is the most suitable word for each activity in order to spur motivation in every line of the sales organization. Although usually the motivation system rewards iis side by side with Punishment.

Fifth, employees are "Asset", so that constantly need to be improved. Each person in the organization are treated as assets that must be maintained, growing and profitable. Due to capitalize this, then the level of manpower turnover will shrink, and employee loyalty more awake.

Sixth, Culture of Continuous Learning. Sales organization will continue to survive and thrive, so that the people in it continues to grow. Therefore, a learning culture in the company are necessary to create a structured and air-sustainability. It is very important because learning is an activity without end, and knows no age. Therefore culture of continuous learning is an activity that needs to get special attention, and the budget is sufficient, so this is not just as a mere symbol.

Seventh, Get used to looking for innovative solutions. Innovation is something that comes out of nature generally, that is 'eccentric', strange, unusual, but should be tied to the word applicative, not merely innovative or creative ideas only. It is useless to innovative, if it can not be executed. So, in other words that innovative solutions should also be applicable.

Eighth, anticipatory supervision. Sales task force are always being away from the office. Their activities are very mobile. So sometimes gives the impression as people who are difficult to control, wild and many shy away from the pursuit of supervision. To anticipate this then should needed a system for reducing the possibility to steal free time. At present it is very likely carried out with the help of online technologies connecting between the customer and the office.

Ninth, Mindsets management always "pro" on the market. In essence, the company sells a product or service is due to consumers' needs. With the principle that the orientation and organizational culture should be pro sales to the market. Starting from the products offered, program promotion, and all pro-sales market.

Tenth, always think big, but mastering the details. Talking “Go retail”, then we must also “Go detail”. This activity is scarce, and almost always overlooked - because the talk details is a tedious job, even waste of time. With the mind Think Global Act Local, strategic plans can be integrated, and applied well by any existing organizational actors underneath.