Jugglingart.Org

Do you know if many of the world's major brands are using games as part of their business strategy? Master Card, Century 21, McDonald's, Nike, Toyota and Coca Cola is only a small part of the world-class brands who use games as a means to enhance their brand value. These brands maximize the use of games as a marketing tool because they realize that the best consumer is an active consumer. In order for consumers to be active, one of the games is a very good means of boosters.

Before proceeding, first emphasize that if the terms of the games mentioned in this article is a game that is controlled by a computer or microprocessor. The term is also commonly used for this type of game is a video game and electronic game.

Statistically, the number of consumers that can be accessed through the games is increasing significantly every year. For example, the amount of social network games market value per 2011 was 4.94 billion U.S. dollars, an increase of 168% than in 2009 which amounted to 1.84 billion dollars (Casual Games Sector Report, 2012). With an average age of players ranging from 37-40 years, these figures show that the game is not just the consumption of children and adolescents.

For the mobile platform, the amount of the value of the global mobile gaming market by 2011 is 2.72 billion U.S. dollars, an increase of 49% compared to the year 2010, which amounted to 1.83 billion U.S. dollar (Mobile Gaming Report 2012). While for platform PC, Gaming PC sales globally rose from 16.2 billion U.S. Dollars (2010) to 18.6 billion U.S. Dollars (2011) (pcgamingalliance.org, 2012).

Of course, staggering numbers above would be a pity to miss by the marketer. It's time for marketers to realize that games can be used to enhance brand value, consumer loyalty, until the sale of the product. But, of course, will be much more important for marketers to know the reason and purpose of the use of games for the results obtained to be more effective and efficient.