Criteria for a Good Market Segment

Before a business segment is selected, then the proper predetermined number of criteria that must be met, among others, as follows:

  1. Can be measured. Size, purchasing power, and profiles of segments can be measured.
  2. Quite large and profitable segment to be served. A segment must be a homogeneous group of the largest of value to be achieved with a marketing program designed.
  3. Can be accessed. Segments can be effectively reached and served.
  4. Can be distinguished. The segments can conceptually separable and respond differently to marketing mix elements. 
  5. Action can be taken. Effective programs can be formulated to attract and serve those segments.
So, if those criteria has been met, than business are raising and more valuable.


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