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Chinese New Year Celebration is not just a routine annual ritual, but also a cultural heritage that also integrates with religion. For Chinese people, Chinese New Year are very valuable sacred. If trace their history, Chinese New Year celebrations in Chinese is called Sin Tjia, actually stems from some kind of celebration that is often done by farmers in China at any date in the first month of the new year. This tradition is also related to the farmers feast to welcome the spring. Celebration of sacred values is usually filled with some religious rituals honoring God Almighty and the ancestors.

Other symbolic tradition of the Chinese New Year celebrations is giving red pocket, which is red envelope containing money. Red pocket for the Chinese as a means of energy transfer welfare. Energy transfer of welfare from afford people to the poor people, parents to children, and the married children to the old people.

In line with the development of business strategies and network expansion, red pocket develop into a complementary and binding ties of kinship and brotherhood among the business people. Red pocket is given not only around family members only, but is now given by superiors to subordinates, business owners to employees, or business owners to business partners.

Giving this might a sacred energy transfer, but when seen from the side business logic, giving red pocket is a brilliant business strategy. Business owner provides red pocket to their employees indicates that the business owner cares for his employees; the concern will be repaid by the employee to work wholeheartedly for the advancement of the company. Hopefully, the more advanced the company's red pocket in subsequent years will be even greater.

Giving red pocket to business partners have a symbol that fellow business people should respect each other, and sharing. Trust is key to the main business, and it symbolized with giving red pocket to a friend or colleague you trust. For Chinese people, Chinese New Year and giving red pocket is an opportunity to establish business cooperation, maximizing business communication, network expansion, and increase trust. This is a great business strategy!