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1. Attention
This element is usually located in the title and subtitle. There was, our initial opportunity to attract the attention of visitors.

Yesterday we discussed headline an all-out, so now we just talk about the subtitle (sub-headings) only. Some argue this subtitle shall not we write the sales letter. Because of this subtitle function support headline (title).

The subtitle serves to deepen the reader's attention. But, if you make headlines have become a powerful magnet for visitors, the subtitle of the law is no longer absolute.

2. Interest

To attract visitors you must create an opening paragraph. This paragraph it aims to solve the problem of visitors. What does he mean?

This is related to the products you sell. Suppose you sell a headache remedy. So in the opening paragraph should really tell you that you sold drugs can solve the headache problem. You must show that your drug is most appropriate for a headache problem.

3. Desire
Next, you can sleigh visitor interest into intent to purchase. You can make a list of the benefits or advantages of your product in this section. Embed the benefits of the product you are promoting.

4. Action

When visitors want to act to buy, you have to give them ease. Do not let visitors get confused where to place your product order it.

You must make reservations steps clearly and concisely. For example, to create a command link CLICK HERE TO ORDER. What a pity if visitors are not intending to buy but they instead leave your website just because of the difficulty order.

5. Cover

In this concluding element you can give the lure of warranty and bonus. Because, with a guarantee and bonus visitors will be more convinced to buy your product.

Everything you write in your sales letter should contain five essential elements above. Yes ... the goal that sales will increase.

As an affiliate marketer you should be able to woo customers to the sales letter. Because of the continuity of career success is determined sell your affiliate products.